Here and Now or One Year to a Successful Massage Therapy Practice

Here and Now: Inspiring Stories of Cancer Survivors

Author: Elena Dorfman

Facing cancer is a life-changing event, one that prompts soul-searching and a reevaluation of all that one holds to be true. In the years following their own cancer treatments, authors Elena Dorfman and Heidi Schultz Adams were left wondering, What difference has cancer made in other people's lives? What does it mean to survive a life-threatening illness? In Here and Now, Dorfman and Adams offer photographic portraits and personal stories of 38 people — of all ages and from all walks of life — who have confronted cancer at some point in their lives. Their stories explore both the universal questions raised by a cancer diagnosis, and how their unique answers to those questions shaped each survivor into who they are today. Here and Now is a beautiful volume that will provide comfort and insight to everyone from the recently diagnosed to the 20-year survivor, eloquently demonstrating how seemingly insurmountable adversity can bring forth surprising courage and strength, both in us and those around us.

Library Journal

The theory behind support groups is that sharing your experiences with others who have "been there" is mutually beneficial. Here & Now is a collection of narratives from men, women, and children of various ages, ethnicities, and backgrounds (including well-known actors, authors, and musicians) who describe their cancers and the ways they coped (or didn't) with a life-altering diagnosis. The authors (a photographer/author and a writer, respectively) are both cancer survivors. The portraits are unflinchingly direct, from the graphic descriptions of the cancers themselves (from breast cancer to leukemia to rhabdomyosarcoma) to the straightforward reactions to it: "I sold mugs that said, `Fuck Cancer.' " Many discuss complementary and alternative therapies, being in denial and being in control, wanting a better life and not fearing death. The narratives are mostly upbeat; lots are downright scary ("I had to have my ovaries, uterus, fallopian tubes, cervix, and bladder removed"). For some cancer survivors (or "graduates"), this may be just too much. Others will find intriguing information, especially the options some people chose. There are similar books from breast cancer patients (e.g., Barbara Delinsky's Uplift), but this title is rare for its inclusion of so many forms of the disease. Libraries should certainly acquire. Bette-Lee Fox, "Library Journal" Copyright 2002 Cahners Business Information.

Books about: Contabilidad de costes:Fundaciones y Evoluciones

One Year to a Successful Massage Therapy Practice

Author: Laura Allen

One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be pro-active in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.

Table of Contents:

One chapter for each week in the year

• About the Author
• Preface
• Reviewers
• Acknowledgements
• Introduction: The Road to Success
• The First P:Product
• The Second P:Price
• The Third P: Place
• The Fourth P: Promotion

Part I: Mapping Out Your Journey

• CHAPTER 1:Defining Your Goals
• CHAPTER 2:Your Marketing Budget
• CHAPTER 3::Developing Your Marketing Calendar

Part II: Preparing For Your Trip

• CHAPTER 4:Choose A Name For Your Business
• CHAPTER 5:Making Your Product Stand Out From the Crowd
• CHAPTER 6:Your Elevator Speech
• CHAPTER 7:Your Business Literature
• CHAPTER 8:Your Menu of Services
• CHAPTER 9:Your Telephone
• CHAPTER 10:Taking Care of Yourself

Part III: The Path to Promotion

• CHAPTER 11:Join a Professional Association
• CHAPTER 12:Join the Chamber of Commerce
• CHAPTER 13:Payment Options for Your Clients
• CHAPTER 14:Your Mailing List
• CHAPTER 15:A Grand Opening
• CHAPTER 16:Get Involved In Your Community
• CHAPTER 17:Community Service
• CHAPTER 18:Mutual Referral Relationships
• CHAPTER 19:Partners in Advertising
• CHAPTER 20:Publishing a Newsletter
• CHAPTER 21:Inexpensive Advertising On the Radio
• CHAPTER 22:The Awesome Power of the Internet
• CHAPTER 23:Rescheduling Clients
• CHAPTER 24:Take A Survey
• CHAPTER25:Two-fers
• CHAPTER 26:Host a Holistic Health Fair
• CHAPTER 27:Have a Mentor, Be a Mentor
• CHAPTER 28:Your Automobile
• CHAPTER 29:Bartering for Advertising
• CHAPTER 30:Retailing
• CHAPTER 31:Everybody Loves a Parade
• CHAPTER 32:Have Table, Will Travel
• CHAPTER 33:The Magnificent Massage Chair
• CHAPTER 34:Adopt-a-Highway
• CHAPTER 35:Host a Free Seminar
• CHAPTER 36:Newsworthy Events and Press Releases
• CHAPTER 37:Promotional Giveaways
• CHAPTER 38:Do Something Unusual!
• CHAPTER 39:Share Your Space
• CHAPTER 40:The Power of the Hand Written Note
• CHAPTER 41:Massage Parties
• CHAPTER 42:Public Access Television
• CHAPTER 43:Monday Morning Scheduling Blitz
• CHAPTER 44:Advertising in Unusual Places
• CHAPTER 45:Conducting Research Projects
• CHAPTER 46:Get a Grant for Doing Massage
• CHAPTER 47:Getting Published
• CHAPTER 48:Marketing to Athletes
• CHAPTER 49:Start Your Own Support Group for Massage Therapists
• CHAPTER 50:Be On Call
• CHAPTER 51:Continuing Your Marketing Education
• CHAPTER 52:Taking Stock: The Year in Review

Part IV: Trip Tips: Resources for Massage Therapists

Introduction to the Appendices

Appendix I: State Massage Therapy Boards

Appendix II: Massage and Bodywork Associations

Appendix III: Marketing Materials for Massage Therapists

Appendix IV: Internet Resources for Marketing Massage

Appendix V: Marketing Calendar

Appendix VI: Recommened Books About Marketing

Index

Thin Commandments or Complete Form and Qigong Taijiquan Classical Yang Style

Thin Commandments: The Ten No-Fail Strategies for Permanent Weight Loss

Author: Stephen Gullo

Bestselling author of Thin Tastes Better, Dr. Stephen Gullo lets you in on his unique program that has a success rate almost 15 times higher than the national average and has helped patients lose more than 100 pounds and maintain the weight loss for more than 5 years. At Dr. Gullo's Institute for Health and Weight Sciences in New York City, patients wait up to 6 months for an appointment and pay over $1,000 an hour for the secrets he imparts in this book.

Dr. Gullo's program, incorporating his more than 25 years of clinical experience, features The Ten Thin Commandments that govern all eating habits and his easy-to-follow "ABC Diet" plan.

In Part One, Dr. Gullo shares his Thin Commandments, including:
Think historically, not just calorically-identify trigger foods that can undermine weight loss
Slips should teach you, not defeat you-uncover the "24-hour secret" and never gain weight from bingeing again
Success is about substitution, not denial-discover the 10 most common diet-busting foods and their satisfying substitutes

In Part Two, Dr. Gullo outlines his simple ABC Diet plan. He takes the guesswork out of dieting and offers a three-step program, which begins with a 10-day turbocharge plan that helps melt away pounds quickly and easily. The ABC Diet is complete with menu plans and shopping lists.

Go to: Incidents in the Life of a Slave Girl Written by Herself or And His Lovely Wife

Complete Form and Qigong Taijiquan, Classical Yang Style

Author: Jwing Ming Yang

The complete Taiji book from America's best-known teacher! A traditional step-by-step guide to a healthy body and relaxed mind.
-- Learn fundamental stances, moving drills, and breathing patterns
-- Discover how to feel and direct your Qi
-- Achieve vibrant health and true mind/body synthesis

Contains the complete Long Form and Taiji Qigong set.

Yoga over 50 or Conditioning for Dance

Yoga over 50: The Way to Vitality, Health and Energy in Later Life

Author: Mary Stewart

TEN MINUTES A DAY CAN TRANSFORM YOUR LIFE

As our bodies begin to show the signs of daily wear and tear, and workout programs which once seemed effective no longer meet our changing needs, yoga can be the ideal exercise. Low impact and non-competitive, invigorating rather than exhausting, and with an emphasis on keeping the body supple and the mind relaxed and focused, the ancient discipline of yoga can be practiced at any time of life. The programs in Yoga Over 50 feature:

* Step-by-step descriptions of yoga positions for active and resting poses

* Programs suited to varying degrees of fitness, experience, and flexibility

* Exercises to relieve specific problems, including headache, stiffness, and insomnia Whether you're looking for an alternative to more strenuous exercise, or a gentle yet efficient way to stay fit, Yoga Over 50 will enable you to reach new levels of physical vitality and mental clarity.

Table of Contents:

CONTENTS

INTRODUCTION Part One

What Yoga Is About History of Yoga Healthy Body

ACTION Part Two

Standing Poses

Mountain and Tree Standing Forward Bend Wide Angle Pose Triangle Forward Bend Triangle Half-Lotus Standing Standing Twist Warrior Half-Moon Crane Angle Pose Twist

Chair Poses Upside Down Poses

Shoulder Stand More Shoulder Stands Plow Headstand More Headstands

Lying flat

Leg stretches Floor Twist Floor poses Sleeping Pose

Sitting

Diamond Hero Child Dog Cobbler's Pose Cow Monkey Lotus More Lotus Poses

Forward Bends

Sitting Stretch Half-Bound Angle Half-Hero Forward Angle Pose Heron Tortoise

Backbends

Locust Bow Bridge Wheel Cobra

Twists

Sage Sage Twist Half-Sage Twist Wide Angle Twist Salute to the Sun

RELAXATION Part Three

How to Relax Breathing How to Breathe Breathing Exercises Meditation

PROGRAMS Part Four

Beginners' Programs Standard Programs Advanced Programs Problem Routines Index Acknowledgements

Interesting textbook: Das Stellen der Moralherausforderungen der Führung: Licht werfend oder Schatten

Conditioning for Dance

Author: Eric Franklin

Conditioning for Dance improves your technique and performance in all dance forms by strengthening the body's core while improving your coordination, balance, alignment, and flexibility. The result is more lift without tension, deeper pliés, higher jumps with less effort, tighter turns, and improved extension and turnout.The innovative, proven techniques in this book will help you execute key movements better as you · strengthen the muscles you use in dance by performing exercises with elastic resistance bands;· start and move in proper alignment using imagery; · improve your balance and release tension through playful exercises with small balls; · develop leg and torso power that translates to higher jumps and tighter turns; and · optimize your flexibility through touch, movement awareness, and imagery.Conditioning for Dance features 102 imagery illustrations paired with dance-specific exercises to help you maximize body–mind conditioning. The book culminates with a 20-minute, full-body barre workout routine designed to help you warm up, condition, and refine your dance technique. By working the muscles through movements and ranges of motion that approximate the demands of your chosen dance form, you directly enrich your performance capabilities. And as you strengthen the body's core, stretch to gain just the right amount of flexibility, and incorporate the power of the mind, you unleash your full artistic and physical potential. From the PublisherAbout the AuthorEric Franklin has more than 20 years' experience as a dancer and choreographer. In addition to earning a BFA from New York University's Tisch School of the Arts and a BS from the University of Zurich, he has studied and trained with some of the top movement imagery specialists around the world and used this training as a professional dancer in New York.Franklin has shared imaging techniques in his teaching since 1986. He is founder and director of the Institute for Movement Imagery Education and is a guest professor at the Universities of Bern, Vienna, Dresden Linz, and Salzburg. Most recently he has taught at the Royal Ballet School in London and at the Royal Academy of Dance in Dublin. Franklin has been on the faculty of the American Dance Festival since 1991 and teaches at universities, dance centers, and dance festivals in the United States and throughout Europe.Franklin is author of Dynamic Alignment Through Imagery and Dance Imagery for Technique and Performance. He also coauthored the bestselling book Breakdance, which received a New York City Public Library Prize in 1984. He is a member of the International Association of Dance Medicine and Science.Franklin lives near Zurich, Switzerland, with his wife, Gabriela, and their two children.

Library Journal

Franklin (Dynamic Alignment Through Imagery; Relax Your Neck, Liberate Your Shoulders) has formulated a conditioning manual for dancers that focuses on imagery, balance, flexibility, alignment, and strength. Franklin is founder and director of the Institute for Movement Imagery Education and has taught at the Royal Ballet School in London. Here he advocates the use of elastic resistance bands and balls to develop strength and includes an elastic resistance band and barre workout. Some chapter titles are "Strengthening the Center," "Reflexive Balance," and "Improving Turns, Jumps and Turnouts." Exercises are presented in a straightforward, step-by-step manner, accompanied by 102 illustrations that aid in visualizing one's skeleton and musculature. Dancers looking for more range of movement, power, or a way to address a specific problem will find this text valuable. Readers interested in kinesiology and sports medicine will also appreciate it. Recommended for larger public and academic libraries.-Barbara Kundanis, Batavia P.L., IL Copyright 2003 Reed Business Information.